Entity Scout gives SEO professionals a complete view of how Google sees their brand.
Track your Knowledge Graph presence with daily relevancy scores, monitor multiple entities per panel, analyse domain categories, and follow brand sentiment and mentions — all in one dashboard. You can even keep tabs on your Google Business Profile and Shopping Merchant panel too.
Trusted by 12+ SEO professionals and agencies worldwide
Track Your Brand
Multiple Tracking Features
Track Brand Relevance
See exactly how relevant Google considers your brand to different search terms. Understand how Google and AI perceive your entity – including the relationship between your brand, its legal entities, and any other names your business trades under.
AI Overviews
Find out whether your brand is appearing in Google’s AI Overviews, with daily tracking and a score history so you can see how your visibility is trending over time.
Domain Categories
Discover which topic categories Google associates with your domain – from rank bucket analysis and audience demographics through to category progress over time. Ideal for understanding your topical authority and spotting opportunities.
Designed For SEO Professionals
Built For SEO Agencies & Freelancers Managing Multiple Clients
Manage all your clients from a single login. Each company gets its own dashboard with separate tracking history, entities, and reporting – so your data never gets mixed up.
Separate company profiles for every client
Keep track of all of your client's progress in one easy to use dashboard, and switch between clients seamlessly
Individual tracking history per brand
Track history for each client, which is exportable via CSV or PNG
Entity Scout is designed around structured data thinking. Every data point is sourced directly from Google’s own APIs, DataForSEO, and SerpAPI — so you’re always working with accurate, up-to-date information rather than estimates.
Data sourced directly from Google's Knowledge Graph
Accurate data when you need it
Weekly and daily tracking runs with full history
Data is available to view per week, month or in 90, 180 and 365 day views
Set up a new client in minutes. Add your entities, configure your tracking keywords, and Entity Scout handles the rest — running automatic daily and weekly checks so you never have to remember to do it manually.
Automated daily and weekly tracking
Automated brand entity tracking for ease of use
Alerts when something changes
Entity Scout adds a "changed" label to instantly alert you of changes to the brand's data
Entity Scout Core Services
Everything You Need To Track Brand Entity Performance
Knowledge Graph Tracking
Daily checks against Google's Knowledge Graph API, with relevancy scores and a full history so you can see how your brand's presence changes.
AI Overview Monitoring
Track whether your brand appears in Google's AI Overviews for your chosen keywords, updated daily with trend data over time.
Domain Category Analysis
See which Google topic categories your domain is associated with, along with keyword counts, ETV values, audience demographics and position distribution.
Google Business Profile Tracking
Track your GMB listing's rating, review count, and profile details automatically -with weekly updates and change detection so you can always be on top of your panel.
Brand Sentiment & Mentions
Weekly brand mention monitoring via the Content Analysis API - see where your brand is being talked about online, with sentiment scores and top mentions.
Shopping Merchant Tracking
Monitor your Google Shopping Merchant panel for changes to your listing details, keeping you ahead of any unexpected updates.
Entity Scout Pricing
Package Options
Our package options are designed for individual companies, freelancers and SEO agencies.
Bronze
✔ Track up to 10 search terms a month
✔ Full knowledge panel tracking
✖ Brand sentiment tracking
✔ Google Business Profile tracking
✔ Google Shopping Merchant tracking
✖ Domain categories tracking
✔ Track up to 25 search terms a month
✔ Full knowledge panel tracking
✔ Brand sentiment tracking
✔ Google Business Profile tracking
✔ Google Shopping Merchant tracking
✔ Domain categories tracking
✔ Track up to 100 search terms a month
✔ Full knowledge panel tracking
✔ Brand sentiment tracking
✔ Google Business Profile tracking
✔ Google Shopping Merchant tracking
✔ Domain categories tracking
Each search term counts as one entity, no matter how many Knowledge Panels you are tracking. If your brand has multiple names, then this will use up more search terms.
Monthly subscription fee is taken automatically each month until cancelled. Cancel anytime, no minimum contract length.
Stay Ahead Of The Changes
Know When Your Brand Entity Changes
Google's Knowledge Graph is constantly evolving. Entity Scout keeps you informed with daily and weekly automated runs, so you can spot changes to your brand's entity, sentiment, or visibility before your clients even ask about it.
Catch unexpected drops in Knowledge Graph relevancy early
Monitor sentiment shifts before they become a reputation issue
We don't need your payment details for your free trial. Just sign up for a user account and get tracking!
Free for the first 7 days, then you have the option to sign up for a monthly subscription, with no contract, cancel anytime.
You can track up to 2 entities with your free subscription. Packages are available for tracking 10, 25 or 100+ entities a month.