Entity Scout – SEO / GEO Brand Entity Tracker Tool

Entity Scout - The SEO Brand Entity Tool

Track How Google & AI Understand Your Brand Entity

Entity Scout gives SEO professionals a complete view of how Google, Bing and AI see their brand, which is an essential part of Entity SEO & GEO.

Track your Knowledge Graph presence with daily relevancy scores, monitor multiple entities per panel, analyse domain categories, and follow brand sentiment and mentions – all in one dashboard.

You can even keep tabs on your Google Business Profile and Shopping Merchant panel too.

Don’t just track how you rank, track how AI and search engines actually view your brand.

Join forward-thinking SEO agencies and professionals tracking their entities with Entity Scout.

Track Your Brand

Multiple Tracking Features

There are 11 different dashboard sections to track your brand's visibility and presence online.

Track Brand Relevance

See exactly how relevant Google considers your brand to different search terms. Understand how Google and AI perceive your entity – including the relationship between your brand, its legal entities, and any other names your business trades under.

AI Overviews

Find out whether your brand is appearing in Google’s AI Overviews and ChatGPT with the help of consistent tracking and a deep score history, giving you the insights needed so you can see how your search visibility is trending over time and whether the information is correct.

Domain Categories

Discover which topic categories Google associates with your domain – from rank bucket analysis and audience demographics through to category progress over time. Ideal for understanding your topical authority and spotting opportunities.

Designed For SEO Professionals

Built For SEO Agencies & Freelancers Managing Multiple Clients

Manage all your clients from a single login. Each company gets its own dashboard with separate tracking history, entities, and reporting – so your data never gets mixed up. Team members can have their own viewer account for free.

Separate company profiles for every client

Keep track of all of your client's progress in one easy to use dashboard, and switch between clients seamlessly

Individual tracking history per brand

Track history for each client, which is exportable via CSV or PNG, with a dashboard level PDF download available too.

Entity Scout is designed around structured data thinking. Every data point is sourced directly from Google’s own APIs, DataForSEO, and SerpAPI — so you’re always working with accurate, up-to-date information rather than estimates.

Data sourced directly from Google's Knowledge Graph

Accurate data when you need it

Weekly and daily tracking runs with full history

Data is available to view per week, month or in 90, 180 and 365 day views

Set up a new client in minutes. Add your entities, configure your tracking keywords, and Entity Scout handles the rest — running automatic daily and weekly checks so you never have to remember to do it manually.

Automated daily and weekly tracking

Automated brand entity tracking for ease of use

Alerts when something changes

Entity Scout adds a "changed" label to instantly alert you of changes to the brand's data

Entity Scout Core Services

Everything You Need To Track Brand Entity Performance

With 11 different brand tracking dashboard panels, Entity Scout offers everything you could possibly want to track about your brand presence and visiblity online.

Knowledge Graph Tracking

Daily checks against Google's Knowledge Graph API, with relevancy scores and a full history so you can see how your brand's presence changes.

Kgmid (Knowledge Graph ID)

Automatically find and monitor specific Google Knowledge Graph IDs for your brand, with clear annotations if your entity scores change.

Competitor Entity Benchmarking

Track your entity relevance score against top competitors to identify authority gaps and see exactly how their digital presence stacks up in the eyes of search engines.

Track Your Brand Health

Google's Knowledge Graph is volatile, and it changes on a daily basis. Keep on top of your brand health with daily reports, with graphs and relevancy scores.

AI Overview Monitoring

Track whether your brand appears in Google's AI Overviews for your chosen keywords, updated daily with trend data over time.

Branded Search Volume

Track your brand search volume (AMSV) for Google and Bing each month and see trends change over time, as well as average CPC value for your branded traffic.

ChatGPT Brand Tracking

Track your brand mentions in ChatGPT to learn what it knows about your business or brand. Identify any hallucinations before they become an issue.

Domain Category Analysis

See which Google topic categories your domain is associated with, along with keyword counts, ETV values, audience demographics and position distribution.

SERP Domination

Learn your SERP domination score and track it over time, which shows how visible you are in the top search results on Google for your brand and social media profiles.

Brand Sentiment Monitoring

Weekly brand sentiment monitoring to see what the sentiment of your brand mentions are, with sentiment scores and top mentions.

Brand Mentions

Weekly brand mention monitoring so that you can see where your brand is being talked about online, with a download available of up to 1,000 brand mentions.

Local Brand Visibility

If your business has local Google Business Profiles, you can track whether they appear in the top 3 of the local map pack for your brand query.

Google Business Profile Tracking

Track your GMB listing's rating, review count, and profile details automatically - with weekly updates and change detection, so you can stay visible.

Shopping Merchant Tracking

Monitor your Google Shopping Merchant panel for changes to your listing details, keeping you ahead of any unexpected updates.

Entity Scout Pricing

Package Options

Our package options are designed for individual companies, freelancers and SEO agencies.

Bronze

🔧 For small brands
✔ Track up to 10 search terms a month
✔ Daily Google Knowledge Graph tracking
✔ AI overview monitoring
✖ Branded search volume
✔ ChatGPT presence tracking
✖ Domain category analysis
✔ SERP domination
✔ Related questions
✖ Brand sentiment monitoring
✖ Brand mentions
✔ Local brand visibility
✔ Google Business Profile tracking
✔ Shopping Merchant tracking

£35 per month*

Silver

🏪 For small to medium brands
✔ Track up to 25 search terms a month
✔ Daily Google Knowledge Graph tracking
✔ AI overview monitoring
✔ Branded search volume
✔ ChatGPT presence tracking
✔ Domain category analysis
✔ SERP domination
✔ Related questions
✔ Brand sentiment monitoring
✔ Brand mentions
✔ Local brand visibility
✔ Google Business Profile tracking
✔ Shopping Merchant tracking

£60 per month*

Gold

🛒 For large brands
✔ Track up to 100 search terms a month
✔ Daily Google Knowledge Graph tracking
✔ AI overview monitoring
✔ Branded search volume
✔ ChatGPT presence tracking
✔ Domain category analysis
✔ SERP domination
✔ Related questions
✔ Brand sentiment monitoring
✔ Brand mentions
✔ Local brand visibility
✔ Google Business Profile tracking
✔ Shopping Merchant tracking
✔ Minimum 3 month contract term

£140 per month

SEO Agency / Enterprise

🌐 For SEO agencies with multiple brands or enterprise level businesses
✔ Daily Google Knowledge Graph tracking
✔ AI overview monitoring
✔ Branded search volume
✔ ChatGPT presence tracking
✔ Domain category analysis
✔ SERP domination
✔ Related questions
✔ Brand sentiment monitoring
✔ Brand mentions
✔ Local brand visibility
✔ Google Business Profile tracking
✔ Shopping Merchant tracking
✔ Dedicated help when required
✔ Minimum 6 month contract term

Each search term counts as one entity, no matter how many Knowledge Panels you are tracking. If your brand has multiple names, then this will use up more search terms.

*Monthly subscription fee is taken automatically each month until cancelled. Cancel anytime, no minimum contract length.

Stay Ahead Of The Changes

Know When Your Brand Entity Changes

Google's Knowledge Graph is constantly evolving. Entity Scout keeps you informed with daily and weekly automated runs, so you can spot changes to your brand's entity, sentiment, or visibility before your clients even ask about it.

Catch unexpected drops in Knowledge Graph relevancy early
Monitor sentiment shifts before they become a reputation issue

No Credit Card Required

Getting Started Takes Less Than 5 Minutes

We don't need your payment details for your free trial. Just sign up for a user account and get tracking! Free for the first 7 days, then you have the option to sign up for a monthly subscription, with no contract, cancel anytime. You can track up to 2 entities with your free subscription. Packages are available for tracking 10, 25 or 100+ entities a month.

Add Your Company

Create a company profile, add your brand name, domain, and the search terms you want to track. Entity Scout does the rest.

Track Your Entities

Your first Knowledge Graph check runs immediately. Daily and weekly tracking begins automatically from that point on.

Monitor Your Dashboard

Log in any time to see your relevancy scores, sentiment data, domain categories, and full tracking history - all in one place.

Get Started Free

Ready To Try Entity Scout Free For 7 Days?

No credit card needed. Sign up in minutes and start tracking your brand entity straight away.